Many of the 7000 have fallen by the way as I sit here at 8am on the last day – maybe it was the late night last night at the Museum of Flight …
Either way, this session below (I insert this line after the event) alone was worth the air fair!
Susan Gibbons Librarian from Rochester – how do we engage with the net generation?
They employed an anthropologist! They used photography – take a picture of … then meetings. They also used a mapping exercise – show us where you go in a dayand what you do. Involve them in designing your space – easy to move tables and lots of power outletsfrom plasma screens to staples.
THEY WANTED A GENERIC PERSON that could help them with lots of different things – a one stop where I go to and you figure it out for me.
They asked them to design a portable device that could do whatever they wanted – had an mp3 bed and lots of academic stuff on one tool – gives GREAT info about what they want in a portal for xample.
They did not ask – tell us what you want in a portal as its too constraining.
Then they did retrospective interviews – the time between asigning a paper and it being done. They interviewd students after submission and drew a diagram of how they went about it.picture after picture had communication with a parent about the paper.
And several emailed paper to Dad for advice.
So they had questions – laptops?They weren’t bringing them with them even though there is a high level of ownership.Reasons were power and lockers – they drew lockers – what a good point. Weight.
How doid they respnnd? They cant do lockers but they lend out laptop locks and extension cords to save moving furniture around.
What to do about helicopter parents? They dropped freshman orientation and hosted a parents orientation. Teh librarians sit down and talk to them and tell them that every class has a librarian. And they tell them that they are here for us and send your kids to us when they call you for help.
Rennovation of their space. Libraries were designed for quiet study but curriculum is designed for group study! Lots of tech in classrooms but they are locked out of session.
Diaries say they work 24 x 7 so we need to be open then.
FOOD AND DRINK is very important to them Now they are building this into the library. Comfortable seating and furniture that moves around easy – lots of big tables.. They gave the students scaled drawings of the space and of furniture and asked them to put stuff where they thought it should go!!!
GREAT IDEA. for example, the students uniformally put lots of tables in the window and not comfy chairs. They wanted big tables to spread out over.
They look at their space as a continual beta.Maybe the lighter furniture will break – but that’s okay as its cheaper anyway.
They built walls out of whiteboards and lots of screens to put laptops into to practice presentations etc.No control of space just allow self policing..
They are not going to put in a service desk yet as they want to wait and se how it looks.
Sumary then – easy. Go into students union with free pizza and you have a captive audience. They thought it would be hard to get people but not hard at all if your timing and place is corrent – 11pm at night in the SU or in the dormitories.
They also did interviews with faculty – we want to hear more about your research – they are peacocks so apeal to that and they will talk for hours and hours.It helped them change their culture and approach.
They now empathise and they no longer guess – they always ask.
s.gibbons@library..rochester.edu
Next up - finale – Bruce Schneler the author …
Rumsfeld left out a forth – things we don’t know we know.
ten information / security trends:
1. information has value – think of amazon and law enforcement, info is now like property – its often cheaper to keep it than throw it away.
2. networks are not critical infrastructures – the mail is no longer important for info.
3. third parties control our information – eg our telephone logs
4. Criminals thriving on the Internet – spam, selling flaws, attacks.
5. Complexity – its THE worse enemy and its what makes security NOT get better. And the Internet is the most complex machine mankind has ever built. But we like complexity.
6. Slower patches and faster exploits. It has to work (a patch) and it has to be quick. Well, you can’t have both and that’s why the are unreliable. Hence patch tuesday.This is good but leaves a window of vulnerability.
7. sophistication of automatic worms and blended threats. They are much smarter these days and sit quiet on your computer – you can subscribe to time periods on worms!
8. the untrustworthyness of the endpoint. We still work on a WWII model of one sender and one receiver. We have lots of encryption but that doesn’t matter if the computer at the end of the line is hacked in some way.
9. the notion of the end user as the attacker – and this allows corporates to put stuf on your pc – either design security for you or against you – interesting legal battles – eg Sony
10. Regulations There’s two basic sales to get people to increase security – greed or fear. The problem of fear is that well, I didn’t have a hack last year so why … Regulations seem to be the best approach to use a stick to get a budget. But its a mediocre proces.
So what does this all mean? Things are getting worse not better. Non-tech aspects are becoming more important – 4 aspects of economic effect:
1. networks effects – the value of a network increases with the number of users they tend to lead to dominant markets – big are more value cos they are big.
2. high fixed costs and low marginal costs. In IT, the first one costs millions and the 2nd one is free – Windowsso normal economics fails in this type o market.(hot.com). So we build anti-capitalist defences – trademarks, patents, support agreements.
3. switching costs – coke vs pepsi is zero – but in IT, it can mean staff training, data changes, user disruption. This drives a lot of the IT market. eg the NPV of a software company is the total value of its switching costs. The higher the switch cost, the worse service you can give! This is why companies fight cell phone number portability. Its also why itunes stuff only works on itunes. its why MS hates releasing file formats. so the ms stratey of throw it out there and get it right in v3 is a good one!
4. A market for lemons – imagine a car market with some xpensive cars and some cheap ones but the buyer can’t tell the difference – bad products drive good ones out of the market. Wow. We rely on something economists calll signals – eg a warrantee in the car market, or product reviews etc. This explains a lot of historical stupid behaviour.
Tradeoffs – we make economic decisions and this means that we often make bad decisions.low risk high cost events – what if you have a zero risk of damage and infinite damage possibily, the maths doesn’t work. so you can’t do normal risk analysis and drop back into things like fear. There is also a poor understanding of costs – what is privacy worth? What’s the value of increased airport security?
Externalities – this is an effect of a decision not bourn by the decision maker – eg polluting a river doesn’t hurt YOU but the people downstream. So our security depends on the security of our Mothers’ computer – but she doesn’t care. Eg counterfeit money – we don’t care and don’t want to know if we have an in our wallet. So if we get hacked, the software vendor just doesn’t care – cell phones spend no money on voice privacy but lots on making sure we can’t buy a third party battery.. So if choicepoint looses my data, they don’t care as the security of that data is completely a n externality to them..
The way you manage this externality is to allow for litigation and regulation – and both of these raise the cost of polluting the river and encourages them to change.We may see this in software vendors soon -liability for bugs that wreck our data and/or finances. This is why laws making the banks responsible for fraud liability has had such a good effect on security. Aligning interests and capabilities is the trick. “your purchase free if you don’t get a receipt” is a mechanism to stop employee theft!!!
its a security device designed solely by jiggering the economics. So when we think about security, think about economics.
He has a cryptogram monthly newsletter and a book beyond fear – schneler.com
Good conf !!!
Okay, lets fly home after hanging around for 8 hours.
Journey home – written when completed …
Had to leave the Hotel nine hourse before the plane was due to go so though I’d hand my bags into the airport then scout around for some “real” America for a few hours. So I caught a but that would take me through some subburbs and then to a Mall that was out of the way of the trouist track.
The street names (or lack of) get me as a cultural difference – at every turn, the lady bus driver would say things like “175th and 61st” at which point somebody would pull on a cord that ran the length of the bus along the top of the windows, a bell would ring and the bus would stop. It cost a dollar 25 for a half an hour trip.
Spoke to the bus driver and people around – really interesting insight into things – found several people that had never heard of Wales and two asked me if I was sure I wasn’t from Australia !?
Shopping centre much like anything you’d find over here but with different names and slightly better prices – though like everything in the US, the advertised price is only really the starting point towards what you’ll pay.
The Mall contained a King County Library servcie point which I though was very well run/used – and I used it to update my facebook status.
Flying back was long and eventless really… 9 hrs on the plane and then a few hours getting back to Cardiff. Monster Jam in Cardiff threw the lift home a bit but all’s well that ends well.




















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